SuPeRnOvA and SwEeTpAiN: TADASHISHOJI Collections | SuPeRnOvA and SwEeTpAiN
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TADASHISHOJI Collections

Noted fashion designer Cabiria made news in 2013 at New York Fashion Week by featuring a collection of styles for plus size women. The curvy full figured modes were a departure from the stick thin models traditionally featured in couture fashion shows. Reviews were mix on styling and creativity but no one could deny the significance of the event. Cabiria showcased bold stripes, animal prints, and bright colors using classic silhouettes designed to flatter the fuller figure. 
   
Other designers have gradually begun to offer either select pieces or whole lines devoted to fuller figures. However, only part of this trend is a crusade for inclusion and equality. The facts of today’s woman translate into dollars and cents for smart designers. The average American woman wears a size 12 while many of the styles featured on the runway are clearly sizes 0 through 4. By creating garments for larger sizes, designers can capture a larger share of the women’s retail clothing market.

Designer Lori Ruffin started a line in 2009 for the average size 12 woman but soon discovered a huge untapped market for sizes 12 and above. She developed the Sean Anthony “Touch of Urban” Collection and offered everything from plus size gowns to playful shorts, denim jackets and daytime dresses. If these trends hold, true we should be seeing more and more designers expanding their lines to appeal to average and larger sized women.

13 comments:

  1. Those are beautiful collection! Love all three!

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  2. beautiful dresses worn so beautifully as well, though they don't look like size 12 to me :)

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  3. Red is always my fave color Mommy N :-) This time I would love to have that camel dress. It looks beautiful and love the design too :-)

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  4. great collections love the First Gray photo! compliments my body and love the desgins!

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  5. I like the blue dress, the cut and design might look good on me.

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  6. I would love to wear those lovely gowns! Shopping for clothes always frustrate me because not many designs have extra large sizes ♥

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  7. Great collections, the blue one is definitely nice for my wife.

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  8. I love all those three dresses! If I am going to wear one, my bulges would really show! lol!

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  9. Love all those dresses sis! I would like to find myself being snapped wearing the one in royal blue. :)

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  10. The blue gown looks regal :)

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  11. I love their collection. It's elegant and sophisticated :) I'd love to own one from the collection!

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  12. I love this set of dresses. Especially the blue one. I'm sucker for anything blue!!! ♥

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  13. i like the blue one, looks elegant with its lace fabric, yet it looks simple with its simple bodice and flowy dress - my type :)

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